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Do you want to understand more about off-site SEO and backlink building?

In this post we will cover off-site SEO, expert tips, what backlinks are, and how to build high quality backlinks to your website.

Backlink building is one of the most important SEO skills that you can obtain, because when it is done properly, it gives your site authority!

We will start with off-site SEO, and then move on to backlinks and the best possible backlink building methods.

But before that, if you want to learn how to do an SEO audit on your website for free, read this post.

What Is Off-Site SEO?

Off-Site SEO refers to the actions taken outside of your website to help increase your rankings in search engine results pages (SERPs).

Off-Site optimization includes improving your site’s popularity, trustworthiness, authority and relevance.

This can be done by having other relevant and high authority websites linking to your website.

This will effectively act as a vote of confidence for the quality of your site’s content.

Off-Site SEO Expert Tips:

Use Social Media

Using social media is a great way to boost your site’s social presence.

Add a link to your website in your bio on your different social media pages.

You can also post a link to social media when you publish a new product or article on your website.

Both of these can help increase traffic and build a social presence for your website.

I recommend using Facebook, Twitter and LinkedIn, but you can also use Instagram and YouTube.

What Are Backlinks?

Backlinks are made when other websites link to your website.

Search engines see backlinks as a vote of confidence for your website’s content, this can help improve your site’s rankings in search engine results pages.

In order to help your website’s SEO, you want to gain high quality and relevant backlinks.

If you get bad backlinks from low quality websites that are not relevant to yours, it won’t help your website’s SEO.

Backlink Building Techniques:

Write Lists

If you write a high quality list of something in your niche, people will link to it and share it on social media! It can be a massive list with hundreds of items or a smaller, more specific list.

For example: If you are a vegan blog, you could list the top 10 vegan recipes.

Or if you are a digital marketing blog, you could list 12 Instagram growth tips.

Ask People You Know

Ask friends, family, colleagues, clients, or anyone else you may know! Some of these people are more than likely to have their own website, or know someone that does. Politely ask them for a backlink from their site to yours.

Remember, you only want links from people who have a website that is actually relevant to yours. If their website is in a completely different niche, it is not worth it!

Of course they are also unlikely to link to your website if your site and theirs both have completely different niches and have absolutely nothing in common.

Guest Blogging

This is when you post your article to someone else’s blog (with their permission) to give them quality content, you to gain yourself a backlink.

You can contact other blogs to see if they accept guest posts, as not all blogs do.

In the past, guest blogging has been a much better way of creating backlinks. Right now it still works but just not as well as it used to.

Send Personalised Messages To Contact Forms

If you send a message to contact forms on websites that are in your niche, you can get their attention and start to build a relationship with that website.

In your message, tell them who you are, compliment their website or what they offer and gently let them know about a recent relevant post of yours

They may just take a look, and if they like it, they could give you recognition or even link to your site.

Whether they link to you straight away, or if it just gives you the chance to build a relationship, this is a great way to potentially gain a backlink.

Email Signature

Linking to a recent blog post or to your home page in your email signature is a great way to automatically supply a link to your website to everyone that you send an email to.

A great free tool to help you make an awesome looking email signature is

I highly recommend doing this as it is professional to have an email signature and it is a way to link back to your website.

Fix Broken Links

It is likely that you have some broken links that direct users to your website. This can happen when you move a page or even delete a page.

It is also possible that the site that linked to yours has incorrectly typed the URL.

You can see if you have any broken backlinks by using the backlink checker by ahrefs.

Once you find one you can redirect any broken links to a similar page on your website that is live!

Post Your Blog To Blog Directories

If you are building backlinks for a blog, a super easy way to gain links is to submit your blog to blog directories.

Good examples of blog directories you could use include:,

These aren’t the most high quality backlinks that you can get but they are a good starting point as they are easy and anyone can submit their blog to many of these directories.

Email People You Mention In Your Blog Posts

Whenever you mention or link to another website in your content, kindly email them to let them know.

They may like your content and link back!

Answer Questions On Quora

Quora is a website where people ask questions about all different topics.

What you want to do is look for questions that people have asked in your niche, and simply answer them.

You want to try and give a detailed answer so that people can trust that you know what you are talking about, and within your answer you should link to a relevant blog post on your website to give them more information.

You can also add a sentence to the end of your answer explaining who you are and what you do along with a link to your site.

This is a very easy way to gain relevant backlinks, which will also be seen by people that see your answer.

So make sure you always give high quality answers that show people that you know what you are talking about.

They might then go to your site to see your blog posts to see if you have any other relevant information that can help them out.

Contact Sites That Use Your Images

If someone uses your images without giving you credit, you can give them a nudge and ask them to credit you by linking to your website. To find websites that have used your images, you can use a number of tools, but my favourite is TinEye.

It lets you input an image and then it shows you all of the sites that are using that same image.

Once you have found an image of yours that has been used by someone else without crediting you, email them nicely asking them to credit you.

Write A List Of Statistics

Everyone loves data and statistics.

If you write a blog post stating statistics along with an infographic, other sites will use your infographic and link directly to it.

A good example of this could be:

A list of Instagram stats along with a high quality infographic. People who use your stats in their work may also credit you as their source.

Use Forums In Your Niche

A forum is a website where people from all around the world discuss particular topics in different niches.

There are many forums for every niche, so there will be some that are more relevant than others.

What you want to do is sign up to a forum in your niche and start joining discussions that you can provide quality information to.

On most forums you can have a link to your website on your profile page, so when you answer questions people can click onto your profile and see the link.

Add A Blog To Your Website

Adding a blog to your website will make it a lot easier for you to rank in search engines simply because you will have more content to rank.

If you consistently publish high quality, relevant posts to your blog, people will link to your posts.

So starting a blog will help improve your website’s SEO in multiple ways.

I highly recommend this.

Take a look at our blog here for a good example of what you can make.

Make A Tool That Your Website Visitors Can Use

For a long time high quality blog posts and guides have been one of the best ways to gain backlinks to your website, now one of the new ways to gather backlinks is to have a tool on your website that your visitors can use.

This can be something simple, it doesn’t have to be complex.

A few examples can include: an invoice maker, tax calculator, or maybe a bmi calculator.

The tool that your add to your website should be relevant to your content, for example if you are a fitness website, a bmi calculator would be a good fit.

If you don’t know how to make a tool like this, you can hire a freelancer on a website like fiverr or upwork.

There is no need to spend loads on a tool for your website, you could even do something simple like we have with our Instagram hashtag finder (this cost us nothing to make).


Backlinks are of course very important, so whether you implement one of these backlink building strategies into your SEO plan, or all of them, I hope that it helps you to improve your website’s authority and ranking.

If this list of backlink building methods was useful to you, be sure to give it a share on social media so that it can help other people too.

Did we miss anything?

Leave a comment below to let us know.


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