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Do you want to understand more about off-site SEO and backlink building?

In this post, we will cover off-site SEO, expert tips, what backlinks are, and how to build high-quality backlinks to your website.

Backlink building is one of the most important SEO skills that you can obtain because when it is done properly, it gives your site authority!

We will start with off-site SEO, and then move on to backlinks and the best possible backlink building methods.

But before that, if you want to learn how to do an SEO audit on your website for free, read this post.

What Is Off-Site SEO?

Off-Site SEO refers to the actions taken outside of your website to help increase your rankings in search engine results pages (SERPs).

Off-Site optimization includes improving your site’s popularity, trustworthiness, authority and relevance.

This can be done by having other relevant and high authority websites linking to your website.

This will effectively act as a vote of confidence for the quality of your site’s content.

There are three main parts to Off-Site SEO, link building (also known as backlinks), social media marketing, and earning brand mentions.

Why Is Off-Site SEO Important?

Google has loads of different factors which come into play when deciding where to rank each web page.

Just having quality content won’t earn your page a high ranking, this is why there are many different steps to take to properly optimize a web page to give it the best chance to rank well in search results.

Looking at Off-Site SEO, earning backlinks on high authority websites is incredibly important.

When a website links to yours, it is seen as a vote of confidence that you produce high quality and relevant content.

Gaining the right backlinks will increase your site’s authority in search engines, which will help your pages to rank higher.

It’s important not to forget about other Off-Site SEO factors, including social media marketing and earning brand mentions.

Using social media to market the content on your website pages is another step you can take to help your pages rank higher and receive more traffic.

Posting links on social media to new product pages and blog posts will promote those pages to your social audience for free.

Finally, we have brand mentions, another useful Off-Site SEO strategy is to get relevant websites to mention your brand name on their site.

Brand mentions boost brand recognition, and earning one on a relevant site in your niche can help to grow your brand massively.

Off-Site SEO Expert Strategies

Here are my favourite Off-Site SEO strategies that everyone should use to earn the best results.

Use Social Media

Using social media is a great way to boost your site’s social presence.

Add a link to your website in your bio on your different social media pages.

You can also post a link to social media when you publish a new product or article on your website.

Both of these can help increase traffic and build a social presence for your website.

I recommend using Facebook, Twitter and LinkedIn, but you can also use Instagram and YouTube.

Brand Mentions

What Are Brand Mentions?

A brand mention is an online reference to your brand, company, or product/service.

Brand mentions can be found in reviews, social media posts, news articles, and also blog posts.

Having other websites and businesses mention your brand name within their content can improve your brand’s reputation.

You will need to be careful though because negative mentions are not good, so you will need to address them quickly.

How To Discover Brand Mentions

To discover pre-existing brand mentions on the web, you will need to use a monitoring tool.

The best tool for this, in my opinion, is called “Mention”, this will listen for any mentions of your brand’s name on social media or published blogs.

There are free and paid plans available, the free plan has a limit of 250 mentions per month which is adequate for a small brand.

The paid plans have more features available and allow you to look for brand mentions in more places.

It’s quite easy to use…

Sign up, chose the plan that’s best for you.

Connect your social media pages & enter your brand name.

And there you go, it will now search the web for mentions of your brand.

You can then sort your mentions to see which have the most value.

Some other tools that you could try include Brandwatch, Keyhole, Social Searcher, and Awario.

How To Earn Brand Mentions

There are several ways for you to earn new brand mentions to help grow your brand.

Guest Blogging –

This is probably one of the best ways to earn brand mentions that will put your name in front of a new audience.

Find a blog that accepts guest posts in your niche, and write a high quality, comprehensive article for them that will engage readers into your brand.

Reviews –

Make it easy for your customers to review your products using Trustpilot (or another site similar), and respond to all reviews (especially negative ones).

Share the best reviews on social media, and respond to negative reviews so that you are helping as many customers as possible.

Ad Campaigns –

Discover your demographic by using Google Analytics, and then create a social ad campaign on Facebook or another social platform.

Make sure that your campaign gives your audience the chance to interact on social media, a competition or special promotion will work perfectly.

Turn Mentions Into Links

Links are one of the most powerful ranking factors, so if you can turn any existing brand mentions into backlinks … you should!

This isn’t too difficult as it simply involves finding mentions on websites with high domain authority, and then contacting the site owner.

Once you have found a mention that you want to turn into a backlink, you should email the author who wrote it.

Here is a rough outline for how you should write your email:

Hello [Name],

I was pleasantly surprised to see that you mentioned my brand in your recent article [name of article].

I’m very grateful and I want to say thank you for the mention.

Would you mind linking to my site [Your website URL] if it’s not too much trouble.

It would help me out more than you can imagine.

Kind Regards,

[Your name]

That’s all you need to do.

Most of the emails that you send are more than likely to work as many owners would be happy to give you the link.

I recommend that you only follow up with an email for brand mentions on websites with high domain authority.

What Are Backlinks?

A backlink is a link on another site that directs to a page on your website.

Search engines see backlinks as a vote of confidence for your website’s content, this can help improve your site’s rankings in search engine results pages.

To help your website’s SEO, you want to gain links from high quality and relevant websites.

If you get bad backlinks from low-quality websites that are not relevant to yours, it will impact your website’s SEO negatively.

There are two types of backlinks:

dofollow backlinks – These pass on ranking power from your website, to the page that you are linking to.

nofollow backlinks – These links do not give ranking power to the page you are linking to, they just allow users on your page to discover the page you’re linking to.

Why Are Backlinks Important?

Backlinks are highly valuable because they act as a vote of confidence between websites.

There are many benefits you will earn from receiving quality backlinks:

Referral Traffic: If a website visitor is reading an article on a website and they see a relevant link pointing to a page on your site, they may click it and be directed to one of your web pages.

If the content on your web page gives them information that is relevant to what they were reading on the other website, they may keep reading.

This is known as referral traffic, as they were referred to your web page from the site that linked to you.

Increase In Authority: Backlinks assist in building your website’s authority.

If a high authority site links to you, your site’s authority will increase.

Website authority helps search engines trust your site, and therefore help to improve your ranking in search results.

Building your site’s authority will also make potential visitors find your content reliable, and keep them returning.

Faster Indexing: Search engines discover new web pages by following backlinks from existing web pages.

If your web page does not have any backlinks, it will take more time for search engines to find your page.

New websites specifically will be indexed much faster if they have other sites linking to their web pages.

What Is Domain Authority?

Domain Authority is a search engine ranking score produced by Moz that estimates how well a website will rank on SERPs.

Your Domain Authority score will range from one to 100, a higher score equals a larger ability to rank well in search results.

Domain Authority is calculated by multiple factors, including:

  • The total number of backlinks that a site has.
  • The domain authority of the websites that link to you.

Your Domain Authority score can be used to compare the search engine ranking strength between websites.

Another great way to use your domain authority score is to track it over time to see if your SEO efforts are making a positive impact.

It is important to remember that Google does not use your domain authority score when ranking your website, it is just a guideline Moz created to help when optimizing your website.

How Can You Check Domain Authority?

You can easily check your domain authority for free by using the Domain Analysis Tool by Moz.

Simply enter your domain and click “analyse”.

Free Domain SEO Analysis Tool

Backlink Building Techniques

Some of my favourite techniques that can be used to gain backlinks to your website.

All of these methods are highly valuable and can be done by anyone.

Write A Listicle

A listicle is the combination of a list and an article, thus creating a listicle.

If you write a high-quality list of something in your niche, people will link to it and share it on social media!

It could be a massive list with hundreds of items or a smaller, more specific list.

For example, If you run a vegan blog, you could list the top 10 vegan recipes.

Or, if you run a digital marketing blog, you could list 12 Instagram growth strategies.

Here is a real example, this is a list of the best restaurants in London (it is published by timeout.com).

It has received over 500 backlinks, and that number is only going up.

Take a look at it for yourself.

It is a very comprehensive article with a description of each restaurant, along with price range, and best times to go.

Comprehensive articles like this offer large amounts of value to readers and earn lots of links.

Here is the proof of backlinks:

The tool I am using to discover how many backlinks this article has is called ahrefs.

Simply enter the page URL into to the ahrefs backlink checker, then hit “Check backlinks”.

You can then see the number of backlinks that this particular web page has received.

ahrefs backlink checker

Ask People You Know

Ask friends, family, colleagues, clients, or anyone else you may know!

Some of these people are more than likely to have their own website or know someone that does.

Politely ask them for a backlink from their site to yours.

Remember, you only want links from people who have a website that is relevant to yours.

If their website is in a completely different niche, it is not worth it!

To make it worthwhile for both of you, I suggest rather than just asking for a backlink, you should ask for a guest post on their site.

Then write a high-quality article for their website, this way you are both getting something positive from this.

Just send them an email, call them, or text them, and see what they say.

Here is a basic template that you can send via email to ask someone you know for a backlink:

Hello [Name],

I hope you are doing well.

I’ve just been looking at your website, and it appears our websites are in the same niche.

Would you mind linking to my site [Your website URL] if it’s not too much trouble.

I could write an article for your website, so that we both benefit.

Hopefully this is something you may be interested in.

Have a great day.

Kind Regards,

[Your name]

Remember to edit the template so that it is relevant to you.

This isn’t the best way to earn backlinks, but it is an easy one.

Email Signature

If you send a lot of emails every day, this could be ideal for you.

Linking to a recent blog post or another web page in your email signature is a great way to automatically send a link to your website to everyone that you send an email to.

This is not technically a backlink, but it is a link to your website, and if you send a lot of emails everyone that receives an email from you will see the link within your email signature.

I like this strategy, because, once it’s set up, it will work in the background.

It is also simple to set up and does not take much time.

Here’s an example of an email signature that I have built:

gmail email signature

As you can see, I have added all of the normal email signature information, including name, social media, logo, etc.

Then at the bottom, I have added a button which says “Submit Your Review”, this button links to my Google My Business customer review form.

Of course, you can change this button to go to your blog, or a particular web page, that is up to you.

Every single email that I send will automatically have this email signature included, which will, of course, have the links to my website.

I built this email signature using the free email signature generator by Hubspot.

How To Generate An Email Signature:

First head over to the email signature generator by Hubspot.

Un-check “Created With Hubspot”, to remove the link to the tool from the email signature.

Select a template that will suit your signature, I like template three.

Go to the Signature Details section, and then enter all of the details that you want to add to your email signature.

Go to the Signature Style section, to customise the colour of the elements within your signature, and then pick a font, and font size.

Next, click onto the last section, this is where you will add images to your signature, and create a custom call to action which we will use to create a link to our website.

Paste in the URL for your profile picture, and company logo.

Now we can create our call to action, this is the most important part of the process.

Enter the text that you want to have on the button.

Then enter the URL that you want to button to send users to.

Finally, select the colours for your CTA, you can pick button colour and text colour.

Look at the preview of the email signature, and then when you are happy click “Create Signature”.

Hubspot may ask you for some details to add you to their mail list, enter the required details, then click “Confirm & Submit”.

Once it has finished generating, you will be able to copy your email signature, so that you can add it to your email provider.

At the bottom of the page, you will see links to guides that show you how to add your email signature to each of the most popular email account providers.

Click “Copy Signature”, and then follow the relevant guide to add the signature to your email account.

I highly recommend doing this as it is professional to have an email signature and it is also a great way to help new people discover your website.

Guest Blogging

Guest blogging is the process of posting an article that you have written to a website someone else owns.

This gives the website owner quality content, and usually, the writer is allowed to link to their website, or mention their brand (if it is relevant to).

You must write high-quality content when you submit a guest post, otherwise, it is going to get rejected.

Guest blogging is a great way to earn backlinks, brand mentions, and build relationships with other websites.

Why Guest Blogging?

Guest blogging offers a vast number of benefits for any website.

By writing a high quality, informative article, you are displaying your prowess on other websites.

This helps you to increase your authority within your industry, build relationships with other websites, and expose your brand to a new audience.

Here are five benefits that guest blogging will offer:

  • Earn high-quality backlinks to your site.
  • Increase brand awareness.
  • Exposure to a new audience.
  • Increase authority within your industry.
  • Build positive relationships with other websites.

All in all, guest blogging is worth spending time on, as it will help you to grow your website and business.

Find some good websites to write guest posts for, and you’re good to go.

How To Find Guest Blogging Opportunities:

Finding websites in your niche that are looking for people to write guest posts is quite easy.

There are a few different ways to find these sites, but I am going to explain my favourite.

For this method, you need to open Google.

Once you have it open, there are specific searches that you need to make.

What we are going to do is scrape Google for sites that are open to guest writers.

Here are some example searches you can make:

  • [topic] “guest post”
  • [topic] “write for us”
  • [topic] “guest article”
  • [topic] “become an author”

Replace “topic” with the type of site that you want to write an article for.

For example, if I want to look for a gardening blog that is looking for guest writers, I could search gardening “guest post”.

Let’s look at the results for that search:

As you can see, the majority of these results are gardening websites that are looking for people to write guest posts for their site.

Before you start applying for a guest post on one of those websites, you want to check the domain authority.

You only want to write guest posts for websites with a domain authority of 20 or more.

To check the domain authority of each of the sites, enter each domain into the Moz Domain Analysis tool.

The domain authority for this site is 64, so it would be perfect for a guest post.

How To Pitch Your Guest Post:

When you are pitching to a website that you want to write for, you need to stand out and look professional.

Here is a proven email template that you should send to guest post websites:

Hello [Name],

My name is [name].

I have been reading your blog for a long while now, and I am really enjoying your content, especially [Article Name].

I’m writing this email to let you know that I am very interested in writing a guest post on your website.

Both of our websites cover the same industry, and I can provide your readers with some great quality content.

I have been carefully planning some ideas for articles that I think would perform very well on your website.

Here are the three I think your audience would like the most:

[Article Idea]
[Article Idea]
[Article Idea]

If you are interested in seeing the way I write and the quality of my writing, you should take a look at my most recent article on [Website Name], here’s a link.

Hope to hear from you soon.

Kind regards,
[Your Name]

Be friendly, professional, and focus on what you can offer them.

You may need to send a few variations of this email to a few different websites before you get a response, but keep trying, it will happen.

Send Personalised Messages To Contact Forms

If you send a message to contact forms on websites that are in your niche, you can get their attention and start to build a relationship with that website.

In your message, tell them who you are, compliment a recent post of theirs, and gently let them know about a relevant post of yours.

You want to write as if you are talking to them directly, so try to find a name for someone that works for, or owns the website you are messaging.

This will increase the chance that the message is acknowledged.

They may take a look, and if they like it, they could give you recognition or even link to your site.

This works best for niche websites, for example, sites like vegan blogs, or fishing blogs.

Here is a rough example of a message you could send to a contact form:

Hi [name],

I’m really enjoying your blog content, I loved your article on [best fishing hooks].

On my blog, [blog name], I recently published a list of [best fishing knots].

As you seem to be a fan of [fishing], I thought you might like to have a read.

Kind regards,

[name]

Of course replace “name”, “best fishing hooks”, “blog name”, “best fishing knots”, and “fishing” with terms that are relevant the message that you are writing.

You must be genuine with your message, and you’re not just lying to them.

They may not link to you straight away, but it will help you to build a relationship with another website, which could result in a backlink, or a social share later on.

Broken Link Building

Broken link building is a technique that involves finding links to pages that are no longer live, and then reaching out to the website owner asking them to replace the broken link, with a link to your webpage.

This is usually done by recreating the page that was previously linked to, but you need to ensure the content you create is unique, high quality, and serves a purpose.

This process earns your website a backlink and provides value to the website that is linking to your page, as you are helping them to fix a broken link.

The process can be broken down into four steps:

  • Search for broken links.
  • Create content to replace the broken link.
  • Offer your content as a replacement.
  • Receive a new backlink to your site.

Then simply repeat the process for more quality backlinks.

Why Broken Link Building?

There are many different reasons why broken link building is a great backlink building strategy.

Here are my three favourite reasons why broken link building is a great strategy:

Firstly, you are earning a relevant link to one of your web pages, which will help increase your domain authority and put more eyeballs on your content.

Secondly, using this method, you are offering a fix to a broken link on their site, rather than begging for a link, so this makes it a more successful request.

And lastly, if you don’t already have content to replace their broken link, you are forcing yourself to create more quality content, which is never a bad thing.

This strategy involves, earning links to your site, helping other websites, and building relationships with website owners, so it is quite popular.

Post Your Blog To Blog Directories

If you are building backlinks for a blog, a super-easy way to gain links is to submit your blog to blog directories.

A blog directory, also known as a blog submission website, is a website that allows you to submit your blog to their site for free.

These websites then display and link to all of the blogs that have been submitted to help users and search engines to discover them.

Why Submit Your Blog To Blog Submission Websites?

There are many great reasons why you should submit your blog to a blog submission website.

  • Gain exposure
  • Receive a backlink
  • Improves SEO
  • Free marketing
  • Builds authority

Making the most of these free blog submission websites can be very beneficial, as you can see.

How Can You Find Blog Submission Websites?

You can Google “blog submission websites”, or “blog directories”, but this can be quite time-consuming.

If you don’t want to have to find each website individually, this list by bloggingask.com has over 200 blog submission websites.

I suggest to start with, submit your blog to about 20 of these websites over a few days.

Don’t submit your blog into loads of blog submission sites, look at the domain authority of each site, and only submit your blog to websites with high domain authority.

To check the domain authority of a website, use the Moz Domain Analysis tool.

These aren’t the most high-quality backlinks, but they are a good starting point as they are easy and accessible.

Email People You Mention In Your Blog Posts

Whenever you mention or link to another website in your content, kindly email them to let them know that you have mentioned them.

They may like your content, link to your site, or share it on social media.

Here is a template for an email that you could send to people you have mentioned in your article:

Hi [name],

My name is [name].

On my blog, [blog name], I’m writing an article about [topic].

I know that you’re an expert in [field], and I would love to include a quote from you in the article I’m writing.

What is your opinion on [specific topic of article]?

I will add your response to the article, and I’ll let you know once it has been published.

I hope to hear from you soon, have a great day.

Kind regards,

[name]

Your email must be short, sweet, and simple.

As you can see, I haven’t yet told them that I have mentioned them in the article.

This is because you want to get an official quote from them before you publish the article.

If they respond and give you a quote, fantastic if not, don’t worry.

Then, once the article has been published, email them once more, in the same thread as the original email.

In this second email, let them know that the article is now live, and send a link to the article.

Whether they sent you a quote or not, just because you mentioned them, they may share the post on social media, and possibly mention you, or link to you in an article in the future.

That’s how you get extra publicity on an article.

Answer Questions On Quora

Quora is a website where people ask questions about all different topics.

What you want to do is look for questions that people have asked in your niche, and simply answer them.

You want to try and give a detailed answer, and within your answer, you should link to a relevant blog post on your website to give them more information.

You can also add a sentence to the end of your answer explaining who you are and what you do along with a link to your site.

This is a very easy way to gain relevant backlinks, which will also be seen by people that view your answer.

So make sure you always give high-quality answers that show people that you know what you are talking about.

They might then go to your site to see your blog posts to see if you have any other relevant information that can help them out.

Why Use Quora?

There are many reasons why you should be using Quora for SEO.

Here are the three that are the most important:

  • Earn relevant backlinks
  • Receive more website traffic
  • Display your expertise in your niche

There are also many more benefits that using Quora will give you.

How To Earn Backlinks Using Quora:

Step One – Create an account on Quora.

Go to Quora.com and sign up for an account.

Step Two – Find questions in your niche.

Enter keywords relevant to your niche in the search bar, and look for questions that you can answer confidently.

Step Three – Write an answer.

Take some time to write an answer that will help the person who asked the question, and anyone else who reads your answer.

In my opinion, I suggest only answering questions that you can confidently answer, this way, you know what you are writing about.

Here is an example of an answer I have written:

My answer is not too in-depth, so it is easy to understand, but it also gives the reader the information that they need.

You should write an answer that is as comprehensive as mine, if not, more so!

I could have been a bit more detailed with this particular answer, but it is a good guideline.

Step Four – Add a relevant link.

Add a link to a relevant article, tool, or page on your website that will provide the reader with more information that will further answer their question.

If you paste a link into Quora, it will automatically turn into a hyperlink, of course, you can change the hyperlink text if you wish.

Step Five – Repeat the process.

Answer another question, and then another, giving high-quality answers to every question.

This will provide people with answers to their questions, and help you to receive backlinks and traffic to your website.

Remember, only post high-quality answers that are helpful and relevant to the question that you are answering.

If you waste peoples time and post spam, this technique will not work.

Contact Sites That Use Your Images

If someone uses your images without giving you credit, you can give them a nudge and ask them to credit you by linking to your website.

To find websites that have used your images, you can use several tools, but my favourite is TinEye.

It lets you input an image and then it shows you all of the sites that are using that same image.

Once you have found an image of yours that has been used by someone else without crediting you, email them nicely asking them to credit you with a link.

Most people will be more than happy to give you the credit you deserve.

Let’s go through the process step by step.

Step One – Open TinEye.

Go to TinEye.com to start the process.

Step Two – Upload your image.

Upload or paste in the URL for the image that you want to search, and then click search.

Step Three – Find websites that are using your image.

Take a look at the websites that are using your image, and find the sites that you want to contact.

Step Four – Check domain authority.

Use the Moz Domain Analysis Tool to check the domain authority for each site that is using your image.

You only want to receive links from websites that have a domain authority of 20 or higher, so only contact those particular sites.

Step Five- Email the website owner.

Send an email to the website owner, kindly asking them to credit you for the image.

The email doesn’t need too lengthy, just a short and simple email asking for image credit will do the trick.

Most people are more than likely to credit you for the image.

This technique can be used for pictures, infographics, stock photos, and any other type of image that you have uploaded to your website, as long as you created the graphic or took the picture yourself.

Use Forums In Your Niche

A forum is a website where people from all around the world discuss particular topics in different niches.

There are many forums for every niche, so there will be some that are more relevant than others.

What you want to do is sign up to a forum in your niche and start joining discussions that you can provide quality information to.

On most forums, you can have a link to your website on your profile page, so when you answer questions people can click onto your profile and see the link.

Add A Blog To Your Website

Adding a blog to your website will make it a lot easier for you to rank in search engines simply because you will have more content to rank.

If you consistently publish high quality, relevant posts to your blog, people will link to your posts and share them on social media.

Why Add A Blog To Your Website?

Here are five reasons why you should add a blog to your website.

  • Drives traffic to your website.
  • Builds your brand’s credibility.
  • Converts readers into leads.
  • Creates linkable content.
  • Keeps your website content fresh.

Take a look at our blog here for inspiration.

Hopefully, now you will create a blog for your website and regularly post new articles.

Make A Tool That Your Website Visitors Can Use

For a long time, high-quality blog posts and guides have been one of the best ways to gain backlinks to your website.

Now, the trend is shifting towards web-based tools that website visitors can use for free.

Creating free tools, like template generators, or calculators is a great strategy to earn backlinks to your website.

This can be something simple, it doesn’t have to be complex.

A few examples can include an invoice maker, tax calculator, or maybe a BMI calculator.

Here is a BMI Calculator that is on the NHS website:

As you can see, it is easy to use and provides the user with valuable information

The tool that your add to your website should be relevant to your content, for example, if you run a fitness website, a BMI calculator would be a good fit.

If you don’t have any ideas for tools that you could add to your site, follow this simple guide:

Step One:

Search for keywords in your industry, followed by terms like “tools”, “generator”, “templates”, and “calculator”.

For example, if I run a fitness blog, I could search for “fitness calculators”.

Step Two:

Take a look at the tools that appear in the search results for those specific phrases.

Step Three:

Use the Ahrefs backlink checker to see which of those tools have the most backlinks.

Step Four:

Build, purchase, or hire somebody to build a better version of the tool that you have chosen.

Improve the design, add more features, etc.

Let’s take a look at a simple example, the NHS BMI calculator has received over 30,000 backlinks from over 2,000 unique domains.

This has helped the NHS website to increase authority and rankings within search engines.

Submit A Press Release

A press release is a written document that summarises important news regarding your company.

Once you have written a press release, you send it to the media (otherwise known as the press) with the main goal of having reporters, editors and media outlets use it in a publication.

In the digital age, the goal is to have them publish it within an article on their website.

If you successfully manage to have media outlets publish your press release, you can earn backlinks, brand mentions, and it will be seen by journalists.

Should a journalist like what they see, they may also write about your brand!

Google has said that they don’t positively reward links from press releases, but your press release can still lead to other writers seeing the publication and then decide to write about it on their website, resulting in the possibility of a quality backlink.

There are many reasons why a business may write a press release, such as:

  • Product Announcement
  • Employee Announcement
  • Company Announcement
  • Achievements & Awards

Here is an example of a press release that was published by Best-buy when they acquired “GreatCall”.

Once you have written a press release, send it to relevant news publications in your niche and in the location that your business operates.

If you don’t want to send your press release to each publication individually, you can use a distribution service.

I suggest using Issuewire.

They will distribute your first press release for free.

Become A Source For Reporters & Bloggers

If you want high-quality backlinks, you should look for high authority news websites that are searching for sources for their articles.

This strategy can be a lot of work, but it will earn you high-quality backlinks and media coverage.

To find different publishers that are looking for sources of information for their articles, we will use a service called Help a Reporter Out, also known as HARO.

HARO is a service that connects journalists with sources for their stories and articles.

We are going to register as a source, this way we can secure media coverage, and earn quality backlinks.

Let’s go through the process step by step.

First, you want to register as a source.

After that, pick your plan.

I’d suggest starting with the free plan, so then you can see if this is the service you want to use.

Then, monitor your email inbox for source requests, and look for any that are relevant to your industry, and expertise.

Finally, once you have found a request you like, the last step is to send the journalist a pitch.

Here is a pitch that I recently submitted:

If the journalist is interested, they will reach out to you.

Conclusion

Backlinks are of course very important, so whether you implement one of these backlink building strategies into your SEO plan or all of them, I hope that it helps you to improve your website’s authority and ranking.

If this list of backlink building methods was useful to you, be sure to give it a share on social media so that it can help other people too.

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