BlackBrick Training https://blackbricktraining.co.uk The Ultimate Online Courses. Sun, 08 Dec 2019 14:42:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.3 https://blackbricktraining.co.uk/wp-content/uploads/2019/11/cropped-favicon-circle-1-32x32.png BlackBrick Training https://blackbricktraining.co.uk 32 32 Tools For Makers: List Of Tools & Resources For Makers https://blackbricktraining.co.uk/blog/tools-for-makers/ https://blackbricktraining.co.uk/blog/tools-for-makers/#respond Fri, 06 Dec 2019 10:45:09 +0000 http://blackbricktraining.co.uk/?p=16606 To help you when working on a project, we have complied the ultimate list of tools & resources for makers and entrepreneurs. This list will cover everything that you may need and the list covers both free and paid tools & resources. If you are building your startup and want to start to rank higher […]

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To help you when working on a project, we have complied the ultimate list of tools & resources for makers and entrepreneurs.

This list will cover everything that you may need and the list covers both free and paid tools & resources.

If you are building your startup and want to start to rank higher in search engines, take a look at our free SEO eBook here.

Lets go straight into the list…

Design Tools

All of these tools will help you when creating graphics for your brand, including stock photos, icons, mockups & more.

  • Canva– A freemium web-based design application.
  • Palette.App – Free palette editing and remapping tool.
  • Unsplash – Free & paid Stock images with completely free commercial and non commercial license.
  • Dafont – Library of community made fonts.
  • Flat Icon – The largest database of free vector icons.
  • Google Fonts – Catalog of open source developer friendly web fonts.
  • Flat UI Colors – Over 280 handpicked color palettes.
  • Dribble – The best place to discover designers and creative people online.
  • Witeboard – Simple online whiteboard for drawing, planning and fun!
  • DesignBase – Database of free resources for designers.
  • Freepik – Graphic resources including: vectors, photos, PSDs & icons.
  • Magic Mockups – Free real life mock up generator on laptop, phone, iMac & more.
  • Biteable – Create stunning videos for ads, animations, trailers, marketing, education & more.
  • Kawping – Free slide show video maker, with addons including: subtitles & trimmer.
  • coolors.co – Fast & free colour palette generator.

Marketing Tools

All of the tools below will help you during the process of marketing your brand, this includes analytics, SEO, content, research & more.

  • Grammarly – The best grammar checker for articles, emails, social media & more.
  • marketgoo – Easy to use SEO tools that anyone can use.
  • Ahrefs – SEO tools & rescources used by the industry professionals.
  • SimilarWeb – Analyse the market traffic & statistics.
  • Google Analytics – This is the most recognised analytics platform on the internet, made by Google so it is trusted, it has many incredible features, and it’s free.
  • Google Keyword Planner – Google’s free keyword research tool (made for ads, but can be used for generic keyword research).
  • Google Trends – Take a look at insights into what is trending around the world.
  • Google My Business – Add your business to google maps and search with a GoogleMyBusiness listing.
  • Browseo – Web app that allows you to view a webpage without distractions.
  • Google PageSpeed Insights – The free tool by Google that tells your your site speed on mobile and computer that also tells you how you can improve your site’s speed.
  • Yoast SEO – Yoast is the best SEO plugin for WordPress websites no questions asked.
  • Copyscape – Scan content for plagiarism and duplicates.
  • Ubersuggest – One of the most comprehensive SEO tools, covering backlink data, content idea generation, keyword suggestions & more.
  • Quuu – Automate content curation.
  • Buffer – Plan and schedule social media content for your business.
  • CoSchedule – Organize your brand’s marketing all in one place, keeping everything together.
  • TagFinder – The free Instagram hashtag finder that we built to speed up the hashtag research process.
  • Hootsuite – Manage your social profiles from one place.
  • Hello Bar – Convert website visitors into customers.
  • Publicfast – Find influences that will run your ad.
  • SalesHandy – All in one email tools, templates, tracking & more.
  • Streak – Manage your workflow through your Gmail inbox.
  • Linkbuildr – Automate the process of emailing people when you mention them in your blog posts.

Learning Resources

Everyone loves to learn more, especially if you are running a startup on your own. These resources cover many topics including design, marketing, SEO, website development & more.

  • Udemy – The largest online course platform. (Sales always running which offer courses at around $10)
  • Skillshare – Online course platform based around creating & designing.
  • StackSkills – Online course marketplace, with courses covering: design, marketing & coding.
  • freeCodeCamp – This completely free website will teach you to code, build projects and earn certifications. Graduates from freeCodeCamp have gone on to work for companies like: Google, Apple, Amazon, Spotify & Microsoft.
  • StackSocial – Full of tech deals & online course bundles.
  • BlackBrick Academy – In our academy, we offer digital marketing courses that will help you to grow your brand.
  • Neil Patel’s Blog – Arguably the most comprehensive digital marketing blog with new strategies you won’t find anywhere else.
  • BlackBrick Marketing Blog – Our blog covers SEO, digital marketing, graphic design & more.
  • Startups.com – Platform full of resources that will help startups to grow, including eBooks, videos, startup community, tools & more.

Website Tools & Services

The following tools and services will be useful when you are building and setting up your website & domain.

  • WordPress – An open source CMS for building websites, blogs, eCommerce sites & apps.
  • Templated – A collection of responsive website templates with a free Creative Commons license.
  • HTML5 UP – Responsive, intelligent & customizable HTML5 website templates.
  • Divi – WordPress theme with built in page builder & 100+ pre-made layouts.
  • Strikingly – Make a website in minutes with 0 coding required.
  • Envato Elements – Unlimited digital assets under one subscription.
  • Namecheap – Buy your perfect domain name at a great price.
  • Buildbox – Build and design mobile games & apps without coding.
  • Webflow – Responsive website design, CMS & hosting platform all in one.
  • Cloudways – Managed VPS hosting, fast secure & affordable!
  • Brixly – Web hosting, reseller hosting, WordPress hosting, VPS hosting & more.
  • G Suite – Business email hosted on gmail & a suite of tools including Google drive, docs, calendar, etc.
  • Bubble – Build software without writing code.

Business Tools

These tools are all business and branding related.

  • Namechk – Check the availability for social media usernames, domains & more.
  • Stripe – The best & most reliable online payment processor with low fees.
  • Braintree – Global payment processor by PayPal.
  • Invoice Generator – Generate PDF invoices fast & free.
  • QuickBooks – Simple accounting software for small businesses and self employed.
  • Recuritee – Use recuritee to acquire new talented employees.
  • Bambee – Hire an HR manager for $99.
  • Freshbooks – All in one cloud accounting platform.

Productivity Tools

All of the following tools will help you to improve your productivity.

  • Trello – Create lists, cards & boards to help you and your team prioritize & organize projects.
  • Slack – The ultimate way to collaborate with your team, with conversations and integrations.
  • Dropbox – Easy file sharing for everyone.
  • Evernote – Take notes, stay organised and save time.
  • Pocket – Save content from the internet straight to your pocket.
  • Nomadlist – Explore communities of remote workers around the world.
  • Noisli – Improve your focus & boost your productivity by mixing sounds to create a relaxing environment.
  • Soon – Plan what you are doing next.

Conclusion

Whether you are starting a new brand or you have been running one for years, having tools and resources that will help you grow all in one place is always helpful.

If this comprehensive list of tools for makers helped you out, save this post so you don’t lose it and share it so that it can help others too.

I hope that you found a tool or resource on this list that is helpful to you and your startup.

Thanks for reading and have fun growing your brand!

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On Page SEO: Optimize Your Website For Search Results https://blackbricktraining.co.uk/blog/on-page-seo/ https://blackbricktraining.co.uk/blog/on-page-seo/#respond Sat, 30 Nov 2019 23:05:22 +0000 http://blackbricktraining.co.uk/?p=16598 Learn how to optimize the pages on your website for search engines, this guide will cover every aspect of on page SEO. You will learn everything that you need to know, all lined up in a nice checklist. On page SEO is specifically important because it will improve the user experience for your site’s pages, […]

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Learn how to optimize the pages on your website for search engines, this guide will cover every aspect of on page SEO.

You will learn everything that you need to know, all lined up in a nice checklist.

On page SEO is specifically important because it will improve the user experience for your site’s pages, and also help search engines to understand what your content is about, making it easier for search engines to rank your pages.

Before we start, I suggest using a free tool like marketgoo or Yoast SEO, which will help when optimizing your website’s pages.

Let’s dive straight into it!

What Is On-Page SEO?

On-Page SEO refers to the practice of individually optimizing web pages in order to earn a higher ranking in search engine results pages.

On-page refers to all content including text, images, videos and also the html code for the website.

If you are new to On-page SEO and SEO in general, this will be perfect for you.

On-Page SEO Checklist:

This checklist will cover all the steps that you need to take in order to correctly optimize the pages in your website so that they have a higher chance of ranking in search engine results pages.

Keyword In Page Title

To help work towards improving the optimization of your page, you should include your keyword of phrase in the title of your page.

I also suggest that you put it at the beguiling for best results.

The majority of search engines only display the first 60 characters of your title, so keep it to the point but also relevant.

If the title that you have written is too long, it may not be displayed in it’s entirety in search results.

Double check that the title you have written is unique and will stand out from other pages on your site and on search engines.

Don’t just give your pages one word titles that simply title your blog page ‘blog’, take a look at the title of our blog page below as an example.

blog page title

It is important that you never write your keyword in your page title more than once, this is seen as a negative by search engines and it is spammy to users that are reading it.

Avoid ‘stop’ words, these are words like: if, that, and, an, a – these types of words will not simply help the SEO for your page.

The title of your page is the first thing that users will see when they find your page in search results and it tells search engines what your page will be about.

Optimizing the title of your page will give a good first impression to users, which will increase your click through rate (CTR).

Search engine crawlers also pay a lot of attention to your title tag when scanning your website, so it should be relevant, descriptive and to the point.

When done correctly, a well optimized title tag will help towards increasing search ranking and it will also increase the click through rate when the page is ranked on search engines or linked to on social media.

To learn more about how to write the perfect title, read this post.

Keyword In The meta-description Tag

For your meta-description tag you need to pin down what your page is about in under 150 characters.

Once again, it should be relevant and descriptive, but to the point.

This will make it easy for users to see what your page is about and it should draw them in, it also be well written and should not feel spammy when you read it back.

You must write a unique meta-description for every post, page and product and you must also remember to include your focus keyword when writing your meta-description.

I recommenced that you use call to actions within your description, these are words & phrases like: Read more, buy now, learn more and download.

These words and phrases make the reader more likely to click onto your page, but remember, it must be contextual to your page and not just a random description.

The meta-description should ‘sell’ your content and make a user want to click onto your page to see your content.

Writing high quality meta-descriptions does not technically improve your SEO or page ranking, but it does increase the chance of a user clicking onto your page, so this is still a very important part of your SEO plan.

Let’s take a look at what a meta-description will look like in search results.

good meta description example

The meta description is the snippet of text below the url, as you can see it is written in a way that it will entice a user to click onto the page and read more.

Keyword In URL / Slug

In order to have your URL display properly, it should have no more than 95 characters.

When writing the URL for a webpage, you want it to be relevant, descriptive and also snappy.

If you look at the URL and more importantly the slug for this page, you can see that is is short and simple, but descriptive.

You know what you are going to get.

The part of the URL you can easily change when writing a blog post, is the slug.

Usually, it is a shorter version of the page title, as it will explain the page in a concise format.

Keyword In Introduction

Ideally you should include your keyword at the beginning of your page’s content, this means within the first 50 words and in the first paragraph.

It should make sense and should fit in naturally, you must also make sure that it is grammatically correct.

Keyword In The H1 Tag

The H1 tag is the most important heading tag that will describe the content beneath it, it will appear larger than all of the others.

It is important to naturally include your keyword within your H1 tag as it stands out to both readers and also search engines.

You should include the keyword in your heading tags when you can, because it helps the search engines to understand what the content is about and it will help when the content is being ranked.

Keyword In Sub-heading

As well as including your keyword in your main headings, it is also important to include it in your sub-headings.

Once again, it will help to show readers and search engines what your content is about and it helps when organising the content on your site.

Keyword Density

The keyword density is the amount of times that your keyword or keyphrase appears in your written content.

You don’t want to over use or under use your keyword.

It is recommended that your focus keyword is appears in about 1-3% of your written content, so if your article is 500 words, you should aim to naturally include your keyword 5-15 times.

If you spam your keywords, search engines are likely to stop indexing your site as spammy websites are seen as low quality and are not trusted by users or search engines.

Over using your keywords like this is known as keyword stuffing.

It’s important to find the right balance of how often to mention your keyphrase, as it must be natural.

Your keyword must be a word or short phrase that describes your content, so it is important that it is written within your content as it helps search engines understand what the topic of your article is about.

Realistically, if your keyword describes your content, you should naturally include it multiple times when writing so this should not be too difficult.

Image Alt Tags

Adding images to your articles is proven to increase engagement in your articles and will also increase your SEO strength.

The image alt tags are read out by screen readers for the visually impaired, so you should use the alt tag to describe your images.

All of your images should have alt tags, it will usually be a sentence or two as it does not need to be too long.

If possible you should use your focus keyword within your image alt tags, but only if it fits naturally for that particular image.

Never stuff multiple keywords as readers and search engines see this as spam and can negatively effect your site’s SEO.

So when writing alt tags for your images, you should focus on being informative, using keywords (only when relevant), and keep it snappy.

Let’s say you are writing an article on how to bake a carrot cake and you are including an image of the carrot cake, a great alt tag for the image could be: “Classic carrot cake”.

Although this is very simple, it explains exactly what it is (so it’s informative) and it also has the keyword “carrot cake”, so it will help to rank the image in google images and the web page in search engine results pages!

Meta Description Length

The meta description for your page should be no more than 150 characters.

If it is too long, it simply will not be readable for some users.

So when writing your meta description it is important to keep it relevant, concise and of course below 150 characters.

Outbound Links

Linking out to other relevant websites is a signal of relevancy that helps Google to figure out what the topic of your page is.

For example: If you are writing a blog post about a particular type of food, you could link to another blog that has written about something similar.

Outbound links also help your audience by linking them to more relevant information that will be useful to them.

It is important to only link to relevant websites.

Internal Links

You should add 2-3 relevant internal links to every post.

A website that does very well is businessdictionary.com as you can see they link to other word explanations, you can also link to blog posts, products, etc.

The internal links must naturally fit in to the context of your article, if I am writing about SEO it is relevant for me to link to our article on how to generate a free SEO audit.

Types of internal links:

Navigational links –

These are the links within your header, footer and navigational bars which help users to find other pages within your website.

Search engine crawlers also use internal links to understand the structure of your website.

Contextual links – 

These links are usually found within your own articles and they are created when you link to another relevant article.

Once you have various articles on a certain topic, you can link them to eachother.

Contextual links show search engines and also users, that those particular articles are topically related.

These links also have higher SEO value.

Text Length

When you are writing content it is important that your content is not just high quality but also of a good length.

It is best to always write articles with at least 300 words but it is also recommended that you write one article a month that is over 1000 words.

Studies have shown that longer content does tend to rank much higher in Google’s search results, but I also suggest that you also focus on quality and not just the quantity of your content.

Original Keyword

It is important that your focus keyword has not been used on your website before, otherwise you will be competing against yourself as you will have multiple pages tying to rank for the same keyword.

If you want to learn how to properly research your keyword, read our complete keyword research guide here.

Search Intent

Optimize For Search Intent

The search intent is the reason that a user makes their search.

Why are they making that specific search, are they looking for an answer to a question, or a specific website, or are they looking to buy something online?

There are four different types of search intent:

  • Informational Intent

Firstly, we have informational intent.

This type of search intent is found when a user is looking for information about a particular topic, in many cases this involves searching a question.

  • Transactional Intent

The transactional intent is when a user is looking to purchase something online.

Users can browse the web to find the specific item they are looking to buy.

  • Commercial Intent

Commercial intent is when a user is looking to do research before buying something.

For example they could search: What is the best 4K television? Or Which vacuum cleaner has the best suction?

By searching these questions the user is trying to find out specific information on a product or which product they should buy.

  • Navigational Intent

The final type of search intent is navigational, this is when a user is searching for a particular website.

If they search for Amazon it is likely that they are looking for the Amazon website.

How can you optimize for search intent?

The best way to do this is to try and optimize the pages on your website so that they fit the search intent of your audience.

If someone is just looking for information, you don’t want to try and sell them something straight away as they are likely to click away.

Your main focus should be to satisfy the search intent of the user.

For example, if a user searches: ‘How to re-wire a light switch?’

They are looking for a post with information that will show them how to do just that.

They are not necessarily looking to buy a light switch, although what you can do is promote your product or service after you have given them the information that they were originally looking for.

A great tool that will help you to find what questions users are searching is AnswerThePublic.

This free tool lets you find questions people search based around the keywords that you input.

Make sure that you are optimizing your website pages, products and blog posts for the relevant keywords, questions and queries that people are searching to find the information that you are offering.

This can be somewhat time consuming, but search intent is a very important part of SEO, as you don’t want your website’s visitors to click off of your page straight away because you are not offering what they are looking for.

Social Sharing

Adding social sharing buttons to your website pages, products and specifically to your blog posts will give your audience an easy way to share your content online to other people using social media.

The better your content is and the more accessible the social sharing buttons are, the more likely your audience will share your content via social media.

Of course this will also help you gain even more traffic to the page, post or product that has been shared.

Fresh Content

Search engines prefer content that is fresh, fresh in more meanings than one.

First it means that the content is recently updated or published and secondly it means the content is original and not just copied from someone else’s website.

In order to keep your content ‘fresh’ be sure to keep your text and images up to date and you MUST only write unique content for your website or blog!

Conclusion

Once you have finished reading this guide, you should understand how to properly optimize your website’s pages so that they have a higher chance of ranking in Google and other search engines.

When optimizing your pages, you should go through every item on this list and apply it to your page.

Once you have properly optimized your page, you should use an SEO audit tool to check to see if you have done everything correctly, read this post here to learn how to generate a free SEO audit.

If there is anything that you need more help with, please leave a comment below, or email us.

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Keyword Research For SEO: Dominate The Search Results https://blackbricktraining.co.uk/blog/keyword-research/ https://blackbricktraining.co.uk/blog/keyword-research/#respond Mon, 18 Nov 2019 09:00:58 +0000 http://blackbricktraining.co.uk/?p=16459 This is the most comprehensive guide to keyword research. We will cover keyword research tools, difficulty / competition, finding and picking keywords, special tricks and more! If you want to learn how to write the perfect title tags for your website in order to improve the SEO for your site, read this article. What Is Keyword […]

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This is the most comprehensive guide to keyword research.

We will cover keyword research tools, difficulty / competition, finding and picking keywords, special tricks and more!

If you want to learn how to write the perfect title tags for your website in order to improve the SEO for your site, read this article.

What Is Keyword Research?

Keyword research is the work you do in order to find the keywords and phrases that your target market are typing in search engines.

The end goal is to optimize your website’s content to rank for those keywords / phrases or ‘terms’.

There are many places where you can build your keyword list: text document, spreadsheet, in a keyword research tool, or just on a sheet of paper if you want.

Why Is Keyword Research Important?

Well quite simply because it shapes the content that you make.

It is usually the first step you take when optimizing a website for SEO.

By researching the keywords you want to rank for in your content, you are giving yourself a much better chance in ranking positively in search engines, and also in getting relevant traffic to your website.

This Guide Will Be Split Into 5 Sub-sections:

  1. Generating keyword Ideas
  2. The Best Keyword Research Tools
  3. Keyword Competition
  4. Picking Your Keywords
  5. Keyword Research Tips & Tricks

Generating Keyword Ideas:

The easiest way to start coming up with ideas is to have a brainstorming session.

What you want to do is start by writing down a list of topics that are related to your business.

So, let’s say you run a real estate business, you will want to write down topics like:

  • Land
  • Houses
  • Condo
  • Flats
  • Apartments

Once you have a list of topics, you will want to start the process of narrowing them down into keywords.

The first step is to type each of them into Google, but don’t click search!

You will see some different options below your original search, this is called Google Suggest because these are searches that a lot of other users have made, which is why Google is suggesting them to you.

Now you should add all of these to your initial keyword list.

You can also do the same with YouTube to see what searches users are making on there too!

The next thing you can do is use the related searches section that Google gives us.

Simply search for all of your topics and actually click search this time, and then scroll to the bottom of the results where it says “Searches related to …”

Here you will see 8 more keywords that are related to the search that has been made.

Add all of those to your list.

Now click on one of the searches related to your keyword, and if you scroll down again you will see 8 new possible keywords that you can add to your list.

This is a great way to start building your initial list of keywords.

You should keep doing this until you are happy with the amount of keywords in your list.

The Best Keyword Research Tools:

Tools make the whole process of finding and checking keywords much easier and faster.

Here is a list of some of the most helpful keyword research tools currently available:

marketgoo

An SEO auditing platform which also has a useful keyword research tool which is easy to use.

Just enter one or more keywords into their research tool and they will give you keyword ideas with the search volume and competition data for each keyword that they suggest.

marketgoo keyword research

Ubersuggest

This is a keyword research tool that scrapes data from Google suggest.

This will save you a lot of time and also gives you information on search volume, keyword difficulty, CPC and more for every keyword.

Just enter your keyword & click search and all of the information will be right in front of you.

Ubersuggest keyword analyse

It first analyses the keyword that you searched, and then below that it gives you keyword ideas, suggestions, questions & more, all related to the original keyword that you entered.

You can even filter the suggested keywords and export them or choose to copy them if you want!

Ubersuggest keyword suggest

Considering this is free, it is probably one of the best SEO tools available right now. (And that’s not even looking at all of the other features that Ubersuggest has, like it’s traffic analyser, SEO analyser and more!!)

SEMrush

This is one of the best paid keyword tools on the market!

It tells you what keywords other sites rank for, so enter a competitors web address into their tool and BOOM!

Now you can see every keyword that their site organically ranks for, along with A LOT of technical information.

Some of the information that you will see for each keyword includes: Search position, traffic amount, traffic %, volume, CPC and more!

You can now get inspiration from their keywords when building your keyword list.

KeywordTool.io

This is a free & paid keyword research tool.

It covers Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram & Twitter. The free plan is fantastic for finding keywords, questions & prepositions.

The paid plan gives you search volume data, CPC, competition & more! I would suggest that for building your keyword list, this is one of the best free tools available even without the paid information.

Google Keyword Planner

Data shown in the Google keyword planner comes straight from Google as the tool is made by Google, so it is certainly a trusted & accurate source!

The keyword planner gives you all of the information you need to find keyword ideas, along with large amounts of accurate data.

Use this tool like you would with any other by entering your term and clicking search.

They give you the EXACT information for every single keyword, including: CPC, competition & average monthly searches

I highly recommend Google keyword planner as it is free, it is made by Google and it works very well.

It was actually made to be used with Google adwords but it is a very useful keyword research tool, so many people use it for just that!

And then just like with the other tools, you can extract them by clicking “download keyword ideas” and it will download them to an excel document.

Take a look at the image below to see just how much data you get when you use Google keyword planner and them remember that it is completely free … incredible.

Ahrefs

This is probably one of the most comprehensive SEO tools.

It has EVERYTHING that you can think of, from backlink tools, to a keyword explorer, and even an SEO toolbar for Google chrome and Firefox!

The main subscription starts at $99 per month, so if you are a starter, this may not be for you.

It’s keyword explorer gives you massive amounts of data for each keyword, so it is great for helping you choose whether or not a particular keyword is worth using.

The UI is also very clear displaying keyword difficulty, search volume, CPC and global volume for each keyword that you enter into the tool.

It is very good, but I think that if you are just using it for the keyword explorer I would suggest using Ubersuggest, or Google keyword planner as they are both free.

So to recap, Ahrefs is an incredible suite of SEO tools, but it is not worth the price if you are only paying for it to use one of the tools that they offer!

ahrefs logo

Keyword Competition:

You want to see the keyword competition (or keyword difficulty) because it shows you how many other websites are ranking with the same keyword.

The more sites using the same keyword, means the more difficult it will be to rank for that particular keyword, because you are not the only one!

If you try to rank for a keyword that has high competition, it is likely that you will not rank very high and your page will be hidden at the bottom of the search results.

However, if you find a keyword with very little competition or difficulty, you could see your site ranking well for that particular keyword.

This means it is important to research the competition of a particular keyword before using it.

Luckily, there are many easy ways to do just that!

First we will look at the easiest way to compare keyword competition and that is with keyword tools that just give you all the data you will ever need!

We have already looked at many brilliant keyword research tools, so now we will have another look at them to see the data they each give on keyword difficulty.

First we have marketgoo, their competition data is simplified with red, orange and green bars:

keyword competition marketgoo

The green bar means that the competition for that particular keyword is low, orange is in the middle and then if you see a red bar next to a keyword it means that it will be difficult to rank for as the competition is high.

Next, take a look at the competition data on the Google keyword planner:

keyword competition google keyword planner

The final tool we will look at the competition data for is Ubersuggest:

keyword competition ubersuggest

As you can see, Ubersuggest gives you the difficulty / competition data for both SEO ranking and also paid search.

Because of this, I would say that Ubersuggest is the overall best free keyword research tool.

Now Let’s Talk About “Long tail keywords”

Long tail keywords are keywords but longer, usually they are phrases of 4 or more words.

If you are struggling to rank your pages, you should definitely try using long tail keywords.

These are less competitive as they are more specific keywords, opposed to other broader keywords which are much more competitive.

Here is an example for you:

The keyword “dog food” is very generic which means many people are searching for it and many websites are ranking for it already.

generic keyword example

Now if you look at the keyword “affordable grain free dog food“, you can see that it is much more specific and the difficulty is lower.

This is because less users are searching that particular term, so less websites are trying to rank for it.

long tail keyword example

Even though less people are searching for the more specific long tail keywords, the people that are will likely be people that find your content more relevant.

So if you try to rank for long tail keywords that are more specific, you will have less competition, have a high chance of ranking higher, and also start seeing more relevant traffic to your site.

Picking Your Keywords

No tool can tell you which keyword to pick, that’s why there are a few more steps to take before finally picking the keyword that you will use.

Search Volume

The perfect keyword will be high in search volume, with ranking difficulty which is not to high, and then it needs to be relevant to the content on you page.

When picking your keyword you first want to look at the search volume, as of course if 0 people are searching for it, there is no reason to try an rank for it.

Every niche is different, so it is down to you to research the optimum search volume for a keyword in your particular niche.

You should go back to some of the keyword research tools that we have looked at, and then sift out the keywords that have a good amount of monthly searches.

Google Trends

Next, you should look at Google Trends.

With this free tool by Google, you can see if your keyword is currently gaining or losing traction.

You just need to enter your keyword and then you can filter by country, time range and more.

You can also use it to compare two keywords side by side, so then you can pick which one has a higher search volume.

This is incredibly helpful as it shows you whether or not a keyword currently has high traffic and whether it is or isn’t currently trending.

Google trends also has some other features that you should try including: Interest by region, related topics and related queries.

Click Through Rate (CTR)

The next thing you want to look at is the Click Through Rate (CTR).

The CTR is the ratio of searchers who actually click onto your page.

There are some tools that estimate the CTR, but I recommend you estimating it yourself.

To do this you need to look at the search results page for your keyword, and see if there are google ads and featured snippets above the results.

If there are, it means that the chances of someone clicking onto your page are lowered.

To improve your CTR it is also important to carefully optimize your page title and your meta description, as these are the first things users will see when looking at your listing in search results.

If the estimated CTR is low, I wouldn’t necessarily avoid that keyword.

If the search volume is high, but the CTR is low, you can still try to rank for that particular keyword.

It is all down to your decision of which keyword you think will be best.

Cost Per Click (CPC)

Now let’s talk about the Cost Per Click (CPC).

The CPC tells you if people searching your keyword are spending money.

You can easily see the CPC by using any of the keyword research tools.

The CPC is the price that advertisers are paying Google for every click that their advert gets.

So if it is quite high they must have a reason for spending a high amount of money per click, and more often than not that is because their target market are spending a lot of money.

Competition

And the final piece of the puzzle when picking your keyword is to take a last look at the competition.

When you have a new website you want to start by ranking for keywords with low competition.

This will help you to increase your website’s authority in search engines.

Doing this will give you a strong base to help you rank for more competitive keywords.

But don’t forget, high quality and relevant content will be key to your success!

Keyword Research Tips & Tricks

You always want some sneaky tricks that will help you with your keyword research process.

These tips & tricks will save you time, money and also help you to sort the best from the worst keywords.

Let’s Go…

Write Evergreen Content

What is evergreen content?

It is optimized content that will stay relevant and fresh for a large amount of time.

Evergreen content keeps it’s relevance and can continue to drive traffic long after it is originally published.

Types of evergreen content can often include: How-to-content, product / service reviews, lists, recipes and more.

The two main reasons that writing evergreen content are that it can continuously drive traffic to your website and it can improve your search rankings.

Examples of evergreen content:

  • How to Properly Clean a Fish Tank
  • Best Red Velvet Cake Recipe
  • 10 Mistakes to Avoid When Building a New Home

It is important that you don’t only publish evergreen content, you want to write timely content on current topics too.

You should highlight your evergreen content, so that it can be seen in more places.

Some good places to put your evergreen content include: sidebar, home page, social media, etc.

One final thing to remember is that every time that you up-date, or add to your evergreen content, you should promote it again.

What is not evergreen content:

  • News Articles
  • Current Trends
  • Statistics & Reports that go outdated quickly

When you think you are writing evergreen content you should remember that it is only content that will keep it’s value for a long period of time.

An article about a current trend will not be relevant next year.

‘Steal’ Keywords From Your Competitors

Many SEO tools actually allow you to enter any domain to see what keywords are ranking well for that site.

If you use ubersuggest and enter the domain for one of your competitors, you can see which keywords they are ranking for and which pages of theirs are ranking highest.

This is great because it allows you to learn from what your competitors are doing well, in order to help you shape your keyword research process.

Rank For Google’s Special Features

Google now has many special features that show up at the top of some search results pages.

There are featured snippets, people also ask, videos and more.

If you can get your content to appear in one of these, you are in for a winner.

You can’t ask Google to put your content in their featured snippets, but if you make high quality content that answers questions, you are in for a chance.

As you can see, these features are put above all of the organic rankings, so having your content here will massively increase traffic.

Conclusion

So, in conclusion, you don’t want to just pick a random keyword, instead you want to carefully research the keywords that you will use.

Taking your time and researching your keywords will massively help you when you are trying to rank your pages in search engines.

If you need any more help, send us a message on twitter here.

Did this post help you? Share it so that it can help other people too.

Do you think we missed something? Leave a comment below.

 

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10 Best WordPress Contact Form Plugins You Must Try https://blackbricktraining.co.uk/blog/wordpress-contact-form-plugins/ https://blackbricktraining.co.uk/blog/wordpress-contact-form-plugins/#respond Thu, 14 Nov 2019 18:45:05 +0000 http://blackbricktraining.co.uk/?p=15151 In this era of competition, businesses always try to stand out of the box. The most important factor of your business, is your customers. Successful companies know the importance of the customers in their business, and they will take suggestions from their customers. Contact forms are the best and most simple way of giving the […]

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In this era of competition, businesses always try to stand out of the box.

The most important factor of your business, is your customers.

Successful companies know the importance of the customers in their business, and they will take suggestions from their customers.

Contact forms are the best and most simple way of giving the opportunity to your customers to give opinions about your products and services.

In WordPress websites, contact forms are essential to allow customers to send a message.

Due to the popularity of the WordPress forms, new themes have integrated forms, which only have basic features.

There are many different types of WordPress plugins that can add and customize contact forms.

Some of these contact form plugins are free, and some are paid.

There are currently 1000+ contact form plugins available for WordPress, and it is all down to you as the website owner to chose which one you are going to use.

It is important to do research on any plugin before using it on your website.

With the help of WordPress contact form plugins, customers can easily email you without wasting any time.

Many contact form plugins also have special features, like spam protection which keeps your inbox safe from spam mail.

Learn how to build high quality backlinks to your website by reading our article on high quality backlink building here.

To help you decide which plugin to use, we have carefully compiled a list of the 10 best WordPress contact form plugins currently available.

The list is in no particular order and we suggest having a look at all of them.

WPForms

WPforms is one of the best WordPress contact form plugins.

It has a simple design with a builder that lets the user create their own forms based on the design that they require.

Using the builder, you can create an online form in minutes, without having to do any coding.

It’s simple & user friendly design means anyone can use this plugin.

It has a number of powerful features which help businesses to achieve their targets.

Using this plugin you can build advance forms, such as: order forms, donation forms, subscription forms and also survey forms which allow businesses to question their customers to see what they think about the business and the products and services that ore offered.

WPforms also has many different templates which speed up the process of building your own professional WordPress forms.

The best thing about this plugin is that it is so simple to add forms to pages and posts, even beginners can use the features that this plugin offers.

For small business and entrepreneurs, WPforms also has a free version available.

On top of the features that the plugin has, there are also free tutorials and technical support.

There are 2 million+ installs for the WPforms plugin, and it is still growing.

Contact Form 7

Contact form 7 is considered to the oldest and the most popular contact form plugin, it is estimated that it has more than 3 million active installs on WordPress websites around the world.

It is completely free and you can install it on unlimited websites without ever needing a subscription.

You can add extra functionalities by installing third party plugins.

It allows you to manage multiple forms within one website.

Finally, you can customize the forms that you build within the plugin and you can choose the email content that goes through forms built with the plugin.

Gravity Forms

Gravity forms have user-friendly tools with a clean interface.

The advanced tools that they offer within the plugin, will improve the customer support for your website.

You can create different types of forms like conditional logic and simple entry forms, both of which you can build unlimited amounts of if you purchase a license.

They also have the added function to allow users to upload files when filling in a form and you can also create multu-page forms with the plugin.

There are three licence options available with this plugin, all include: Unlimited entries, unlimited forms, file uploads, automatic updates, support, documentation and many more resources.

If you choose the most expensive plan, you will receive priority support, this is suitable for big companies.

It also supports a large number of add-ons, which once activated can increase the capability of the plugin.

The Gravity forms plugin has multiple helpful features including file uploading and email notifications.

It can even perform advance level calculations, which are helpful for real estate and finance websites.

You can also set a limit to the number of submissions that a particular form can receive, or you could choose to schedule when the forms are open or closed.

OptinMonster

OptinMonster is a famous WordPress contact form plugin with a drag and drop form builder.

The builder can easily create popups and other types of lead generating forms.

Popup forms can be useful in collecting many types of customer information, including: name, phone number, age, email address and any other information that is useful for marketing.

OptinMonster has helped many businesses grow as the plugin’s main focus is generating and converting leads.

With this plugin, you can: Grow your email list, capture leads, convert leads into sales, reduce cart abandonment, show targeted offers and gain more page views.

Their focus is helping you to easily and quickly drive results when using their plugin.

There is also a large amount of insights and analytics available, including: subscriber geo-location, customer behaviour, conversion statistics and more.

Ninja Forms

Ninja Forms are one of the best contact form plugins, with a variety of industry-related features.

You can create contact forms along with surveys, subscription forms, and other forms.

The plugin allows users to create high-quality forms by putting minimum effort and time.

It is widely considered the most popular plugin for contact forms in the market.

It’s completely free, and you can install it on unlimited sites.

Ninja forms also have a premium version for professionals which has added customization features.

You don’t need to be a developer to use this plugin, as it is very beginner friendly, with a drag & drop builder.

HappyForms

Happyforms is a relatively new plugin, with forms that give you comprehensive analytical data.

It is considered to be the lightest contact form plugin for the features that it has.

Being 100% free, it’s popularity has increased quickly.

The form builder is drag and drop, which means no coding is required.

You can build pop-up forms, password protected forms, file upload forms, calendar forms, and more.

It also allows you to view and filter the form entries within the plugin dashboard, saving you time.

weForms

weForms became highly popular very soon after it was released.

It was developed by a well trusted company that created other popular WordPress plugins like: WP project manager, Dokan, appsero and many more.

It is super-fast and has a user-friendly interface.

There are both free and paid versions of the plugin, but the free version has many advanced features that other free plugins do not have.

You can also integrate many other plugins and tools to this plugin to add even more features to it.

Anti spam is also included, so bots and fake messages can not be sent through forms build with this plugin.

Caldera Forms

Caldera forms is a very popular contact form plugin as it has free and has many good features.

It has different packages, with different features and of course the premium package has the most advanced features.

However, the free version is good if you want a drag and drop form builder that costs you nothing.

There are also add-ons available which can add extra options to the plugin.

It is considered to be the most powerful contact form plugin which is free.

Some of the features include: radio buttons, drop-down selections and the ability to accept payments.

You can also allow users to upload files through a form build with this plugin.

Formidable Forms

Formidable forms is one of the most widely used WordPress contact form plugins in the market.

The drag and drop builder technology can assist webmasters with no coding knowledge.

If you do have coding knowledge, you can edit the html for forms made with the plugin to customise any element layout, style and functionality.

The plugin has free and paid versions, but the premium version offers some incredible features.

With the premium version, you can create multilingual forms, enter location data automatically, and accept payments, etc.

Jetpack forms

Jetpack is a plugin that contains a wide range of tools, including: security, analytics, social media integration and many more.

With Jetpack, you can easily place a contact form into any page on your website.

It is one of the most popular WordPress plugins because of how comprehensive it is and how well it works with the WordPress system.

This powerful and sleek plugin is available in a both free and paid versions.

Jetpack Form Example

Conclusion

In conclusion, I want to say that all of these contact form plugins have many useful features, so it is down to you to decide which you think is the best.

I would recommend trying a couple from this list, and then choosing which one to use.

If this list helped you, be sure to share it on social media so that it can help others too.

If we missed anything from this list, please leave a comment below!

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Backlink Building Methods: Boost Your Website’s Authority https://blackbricktraining.co.uk/blog/backlink-building/ https://blackbricktraining.co.uk/blog/backlink-building/#respond Sun, 03 Nov 2019 00:07:15 +0000 http://blackbricktraining.co.uk/?p=15145 Do you want to understand more about off-site SEO and backlink building? In this post we will cover off-site SEO, expert tips, what backlinks are, and how to build high quality backlinks to your website. Backlink building is one of the most important SEO skills that you can obtain, because when it is done properly, […]

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Do you want to understand more about off-site SEO and backlink building?

In this post we will cover off-site SEO, expert tips, what backlinks are, and how to build high quality backlinks to your website.

Backlink building is one of the most important SEO skills that you can obtain, because when it is done properly, it gives your site authority!

We will start with off-site SEO, and then move on to backlinks and the best possible backlink building methods.

But before that, if you want to learn how to do an SEO audit on your website for free, read this post.

What Is Off-Site SEO?

Off-Site SEO refers to the actions taken outside of your website to help increase your rankings in search engine results pages (SERPs).

Off-Site optimization includes improving your site’s popularity, trustworthiness, authority and relevance.

This can be done by having other relevant and high authority websites linking to your website.

This will effectively act as a vote of confidence for the quality of your site’s content.

Off-Site SEO Expert Tips:

Use Social Media

Using social media is a great way to boost your site’s social presence.

Add a link to your website in your bio on your different social media pages.

You can also post a link to social media when you publish a new product or article on your website.

Both of these can help increase traffic and build a social presence for your website.

I recommend using Facebook, Twitter and LinkedIn, but you can also use Instagram and YouTube.

What Are Backlinks?

Backlinks are made when other websites link to your website.

Search engines see backlinks as a vote of confidence for your website’s content, this can help improve your site’s rankings in search engine results pages.

In order to help your website’s SEO, you want to gain high quality and relevant backlinks.

If you get bad backlinks from low quality websites that are not relevant to yours, it won’t help your website’s SEO.

Backlink Building Techniques:

Write Lists

If you write a high quality list of something in your niche, people will link to it and share it on social media! It can be a massive list with hundreds of items or a smaller, more specific list.

For example: If you are a vegan blog, you could list the top 10 vegan recipes.

Or if you are a digital marketing blog, you could list 12 Instagram growth tips.

Ask People You Know

Ask friends, family, colleagues, clients, or anyone else you may know! Some of these people are more than likely to have their own website, or know someone that does. Politely ask them for a backlink from their site to yours.

Remember, you only want links from people who have a website that is actually relevant to yours. If their website is in a completely different niche, it is not worth it!

Of course they are also unlikely to link to your website if your site and theirs both have completely different niches and have absolutely nothing in common.

Guest Blogging

This is when you post your article to someone else’s blog (with their permission) to give them quality content, you to gain yourself a backlink.

You can contact other blogs to see if they accept guest posts, as not all blogs do.

In the past, guest blogging has been a much better way of creating backlinks. Right now it still works but just not as well as it used to.

Send Personalised Messages To Contact Forms

If you send a message to contact forms on websites that are in your niche, you can get their attention and start to build a relationship with that website.

In your message, tell them who you are, compliment their website or what they offer and gently let them know about a recent relevant post of yours

They may just take a look, and if they like it, they could give you recognition or even link to your site.

Whether they link to you straight away, or if it just gives you the chance to build a relationship, this is a great way to potentially gain a backlink.

Email Signature

Linking to a recent blog post or to your home page in your email signature is a great way to automatically supply a link to your website to everyone that you send an email to.

A great free tool to help you make an awesome looking email signature is mail-signatures.com

I highly recommend doing this as it is professional to have an email signature and it is a way to link back to your website.

Fix Broken Links

It is likely that you have some broken links that direct users to your website. This can happen when you move a page or even delete a page.

It is also possible that the site that linked to yours has incorrectly typed the URL.

You can see if you have any broken backlinks by using the backlink checker by ahrefs.

Once you find one you can redirect any broken links to a similar page on your website that is live!

Post Your Blog To Blog Directories

If you are building backlinks for a blog, a super easy way to gain links is to submit your blog to blog directories.

Good examples of blog directories you could use include: bloggingfusion.com, ukblogdirectory.co.uk.

These aren’t the most high quality backlinks that you can get but they are a good starting point as they are easy and anyone can submit their blog to many of these directories.

Email People You Mention In Your Blog Posts

Whenever you mention or link to another website in your content, kindly email them to let them know.

They may like your content and link back!

Answer Questions On Quora

Quora is a website where people ask questions about all different topics.

What you want to do is look for questions that people have asked in your niche, and simply answer them.

You want to try and give a detailed answer so that people can trust that you know what you are talking about, and within your answer you should link to a relevant blog post on your website to give them more information.

You can also add a sentence to the end of your answer explaining who you are and what you do along with a link to your site.

This is a very easy way to gain relevant backlinks, which will also be seen by people that see your answer.

So make sure you always give high quality answers that show people that you know what you are talking about.

They might then go to your site to see your blog posts to see if you have any other relevant information that can help them out.

Contact Sites That Use Your Images

If someone uses your images without giving you credit, you can give them a nudge and ask them to credit you by linking to your website. To find websites that have used your images, you can use a number of tools, but my favourite is TinEye.

It lets you input an image and then it shows you all of the sites that are using that same image.

Once you have found an image of yours that has been used by someone else without crediting you, email them nicely asking them to credit you.

Write A List Of Statistics

Everyone loves data and statistics.

If you write a blog post stating statistics along with an infographic, other sites will use your infographic and link directly to it.

A good example of this could be:

A list of Instagram stats along with a high quality infographic. People who use your stats in their work may also credit you as their source.

Use Forums In Your Niche

A forum is a website where people from all around the world discuss particular topics in different niches.

There are many forums for every niche, so there will be some that are more relevant than others.

What you want to do is sign up to a forum in your niche and start joining discussions that you can provide quality information to.

On most forums you can have a link to your website on your profile page, so when you answer questions people can click onto your profile and see the link.

Add A Blog To Your Website

Adding a blog to your website will make it a lot easier for you to rank in search engines simply because you will have more content to rank.

If you consistently publish high quality, relevant posts to your blog, people will link to your posts.

So starting a blog will help improve your website’s SEO in multiple ways.

I highly recommend this.

Take a look at our blog here for a good example of what you can make.

Make A Tool That Your Website Visitors Can Use

For a long time high quality blog posts and guides have been one of the best ways to gain backlinks to your website, now one of the new ways to gather backlinks is to have a tool on your website that your visitors can use.

This can be something simple, it doesn’t have to be complex.

A few examples can include: an invoice maker, tax calculator, or maybe a bmi calculator.

The tool that your add to your website should be relevant to your content, for example if you are a fitness website, a bmi calculator would be a good fit.

If you don’t know how to make a tool like this, you can hire a freelancer on a website like fiverr or upwork.

There is no need to spend loads on a tool for your website, you could even do something simple like we have with our Instagram hashtag finder (this cost us nothing to make).

Conclusion

Backlinks are of course very important, so whether you implement one of these backlink building strategies into your SEO plan, or all of them, I hope that it helps you to improve your website’s authority and ranking.

If this list of backlink building methods was useful to you, be sure to give it a share on social media so that it can help other people too.

Did we miss anything?

Leave a comment below to let us know.

 

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How To Write The Perfect SEO Title Tag (6 Step Actionable Guide) https://blackbricktraining.co.uk/blog/title-tag/ https://blackbricktraining.co.uk/blog/title-tag/#respond Sat, 12 Oct 2019 16:07:49 +0000 http://blackbricktraining.co.uk/?p=15960 Do you want to know how to write the perfect title tag so that it will rank in search engines and also entice users to click onto your page? The title of a page is one of the most standard but also one of the most important parts of the puzzle when it comes to […]

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Do you want to know how to write the perfect title tag so that it will rank in search engines and also entice users to click onto your page?

The title of a page is one of the most standard but also one of the most important parts of the puzzle when it comes to optimizing your website for SEO.

A properly optimized title will help your page to rank higher in search engines, and it will also give a great first impression for users who see your page in search engine result pages (SERPs).

Click here to see how to generate a free SEO audit for your website.

Let’s dive straight in by looking at what title tags actually are!

What is a title tag?

Title tags are a very important part of your SEO plan.

A title tag is a line of HTML code that reads the title of a particular web page.

This is what the code looks like for a title tag:

Title tags are displayed on search engine result pages (SERPs), they are important for usability, SEO, and they are also shown when your website is shared on social media.

The title tag must accurately explain a page’s content, while also being enticing to read so that if someone reads it they will be interested in clicking onto your page.

Why is it important to optimize your title tag?

Title tags tell search engines what your page is about. They are also the first thing users read when they see your page listed on search engines or social media. The title tag is likely to determine whether or not a user clicks onto your page.

Here are some examples of where your title will be displayed.

1. Search engine result pages (SERPs)

Your title tag determines how your page’s title is displayed in SERPs. It is also the first thing users will read when they see your page in the search results.

Even if your page already ranks well in search engines it is still important to optimize your title tag because it will be a big factor in whether a user will click onto your page.

Search engine results page title tag example

This is what it looks like on search engine result pages (SERPs)

2. Social media

Facebook and twitter, along with some other social media platforms display your page’s title when a post is made linking to a page your website.

Here is a screenshot from twitter:

Social Media title tag example on twitter

This is how it looks to when you link your website on social media.

3.Web browsers

Your title is also shown both when you bookmark a page to your bookmarks bar and at the top of your web browser inside the tab that identifies the page you are on.

Below is a screenshot of what is shown on the tab when you have this blog post open in Google chrome:

Google chrome tab title tag example

This is what it will look like on a tab.

So to be sure to keep all of this in mind when you are writing the title tags for the pages, blog posts and products on your website.

How to write the perfect title tag (6 Step Guide)

Follow this 6 step guide to learn how to write the perfect title tag.

Once you know how to implement this into all of your pages, blog posts and products it will improve their rankings, readability and overall quality.

1. Optimize the length of your title

The most successful title, is one that is actually visible. If your title is too long, it might not be visible on mobile devices, tablets or laptops.

Google typically displays 50 – 60 characters of each title in search results, but this can also depend on your device.

It it recommended to write your titles at a maximum of 60 characters in order for them to be seen on all devices

You can go up to 70 characters if needed, but then it many not be fully visible on mobile.

2. Use only one focus keyword or phrase

Stuffing multiple keywords into your title will never end well, as your page will appear spammy to search engines and users.

If you focus on just one keyword or phrase in your title, you can be more specific and have a higher chance of ranking well.

It is important to note that using multiple variations of the same keyword in your title is never the way to go.

Doing this is known as ‘black hat SEO’ and it should always be avoided as you can get your site banned from Google.

You also don’t want to use too many text separators ( like these: > | ~ ) in your title as it looks horrible, have a maximum of one which can separate your main title from your brand name.

3. Be unique

Don’t copy others, or yourself!

Writing unique titles will let both search engines and users know that your content is unique and fresh.

If you want search engines to trust your website you should write unique titles and never directly copy anyone else.

You also don’t want to copy one of your own titles as then you could be competing against yourself for a spot in search results.

Finally, having a unique title will make your page stand out and that is never a bad thing.

4. Put the keyword or phrase at the beginning

Research has shown that pages with the focus keyword at the beginning of your title can positively impact your page’s search engine ranking.

It is also known that the human mind focuses on the first two or three words when scanning search results, so you want to have the keywords most visible to make it more likely that a user will click onto your page.

Of course if it doesn’t make sense to do this then dont, but when you can it is worth doing so for the positive results it can bring.

5. Use your branding

If you have a strong brand that is known in your niche, I recommend adding your brand name to your title.

I would suggest putting it at the end, so that the text which represents the page’s content is visible first.

You can, however put your brand name first in your home pages and pages about your business as they are more brand focused.

6. Write with the reader in mind

When writing your title, think about what the user may be thinking when looking for your page.

If you know what a user is searching for when finding your page, you should know how to optimize your title.

But how can you know what a user is typing?

With Answer the public you can submit your keyword or phrase and it will give you questions and queries that users are searching for around that particular keyword.

I highly recommend giving it a try as it is a very useful tool!

Examples of high quality titles

Listed below are some very well written titles that I have found when searching different queries on Google.

To find this first listing, I searched for ‘how to bake a cake’.

Here you can see that olive magazine have used a number which let’s a user know that there is a good amount of content and they have also used the word ‘easy’ which entices readers by letting them know that they can follow easily these recipes.

For this second listing, I searched for ‘fishing net’.

In this title they have used their keyword and brand name well, it is to the point and you know exactly what you will find on this page.

For this final listing, I searched for ‘grow your Instagram page’.

This listing has also shown the importance of using numbers, they have used the actionable word ‘get’ and they have included their brand name at the end.

What can we learn from this?

  • Using numbers in your title is a brilliant way to draw readers in.
  • Using actionable words like: Boost, Go, Easy, Make, etc, is very important for blog posts in-particular.
  • Adding your brand name to the end of your title is a good way to have your brand more visible, and also group your pages together.

Why is my title tag not showing up in search engine result pages (SERPs)?

If you have written a bad quality title that is maybe seen as ‘spam’ or ‘duplicated’, or even just not relevant to the search query, Google will not use the title that you have written.

This can be very annoying but there are ways to fix this, as shown below.

1. Your title is automatically generated

If you use WordPress or another CMS, you may have automatically generated titles for your products, pages and blog posts. This could have a negative effect as it means the title has not been handwritten.

If you are using a CMS to run your website, there are plugins available that let you customise your titles.

A good example of this would be Yoast SEO for WordPress, you can find it here.

Yoast SEO Plugin

2. You are stuffing too many keywords

If you try to stuff many keywords into your titles it can be seen as spam by search engines.

If this is the case, Google will re write your title. To avoid this, you should focus on one keyword or phrase in your title.

As well as this, you should make sure that the title is actually readable and easy to understand for the user reading it.

3. The title tag you have written is not suitable for the search query

If a search is made and your page matches the search query, but your title does not Google may rewrite the title that is displayed.

This isn’t always bad, but if it happens, I recommend having another look at step of the guide above!

You should now be able to write a high quality title tag that will rank in search engines and entice users to click onto your page.

If this guide helped you, please share the post.

Please comment with any question that you may have!

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How To Generate A Free SEO Audit https://blackbricktraining.co.uk/blog/free-seo-audit/ https://blackbricktraining.co.uk/blog/free-seo-audit/#respond Sun, 04 Aug 2019 00:51:05 +0000 http://blackbricktraining.co.uk/?p=15509 Do you want your website appear higher in Google? Are you fed up of having low website traffic? Do you want to know how to generate a free SEO audit for your website? If you answered yes to any of those questions, this post will be perfect for you. I am here today to show […]

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Do you want your website appear higher in Google? Are you fed up of having low website traffic? Do you want to know how to generate a free SEO audit for your website?

If you answered yes to any of those questions, this post will be perfect for you. I am here today to show you how to generate a Free SEO Audit for your website.

The audit that you generate will give you step by step instructions on how you can improve your website’s search engine optimization (SEO). It is completely free to sign up and use, but there is also a pro plan that you can take a look at here.

Check out our last post here.

Let’s dive into the process!

Sign-up

The first thing you want to do is head over to marketgoo by clicking here, and from there you want to sign up for the basic plan. marketgoo basic audit

In the sign-up process, you will need to enter your name, email address and a chosen password. marketgoo sign up

After you are done with that, you will need to enter your website address and chose a plan that you would like to use. To start with I recommend using the basic plan which is free. add a website

Finally select your target country, enter your webmaster’s email address (if that is you, then leave it blank).

Generate Free SEO Audit

Click GO to generate an SEO audit for your website, wait a minute for it to generate and then once it is done, move on to the next step.

View Your Audit

Once you have your free SEO audit, this is the page you will see. (We will call this your ‘dashboard’) view your free seo audit

You will now have 5 different pages of information to look at, however today we will just focus on the first two which are the overview and audit pages.

Overview / Dashboard

– On this page you will see a screenshot of your website, along with your marketgoo score which analyses how well you have optimized your website.

Below that there is a more in depth view of your SEO progress, showing you the three main optimization sections, these are: Audit your site, Optimize your pages and increase your popularity. seo progress

After that you can see your website’s traffic, but for more accurate information you will need to connect your Google Analytics account.

website's traffic

Then you will see a preview of how your website will look in search engine results pages for Google, Bing and Yahoo! It will be pending for five or so minutes and then you will be able to hover over each one to see your search engine previews.

Search Engine Indexing Status

Now we have your keyword rankings, on here you will see where your website pages rank for your chosen keywords. (For the basic plan you can only add three keywords, so you will need to upgrade your plan to use more keywords.)

keyword rankings

Audit your site (This is your website’s main SEO audit)

– On this page you will be given three checklists which tell you how to improve your site’s SEO in order to rank higher in search engines and make your website more convenient for the ‘user’. The first checklist is called ‘Site Review’.

This checklist focuses on the technical side of your site. It includes size, speed, security and much more. site review

The second checklist is called ‘On Page Optimization’. This covers the content (pages, images, posts, products, etc) within your website. on page

The final checklist is called ‘Mobile’. Judging by the name, you should know that this checklist will be all about your website’s optimization for mobile devices. This includes mobile speed, whether your website is mobile responsive, etc.

mobile

Once you have completed all three checklists, you can move on to the next page which will be ‘Optimize your pages’ but we will not cover that in this post.

Download Your Report

To download your monthly SEO report you need to head over to your dashboard and click on the button that says ‘download August report’ of course it won’t say August if it is not August when you are downloading your report.

download report

If you liked this post and will start using marketgoo, please share this post to help other people. What do you think about this free SEO audit tool? Will you start to use it yourself and tell others about it?

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10 Best Google Chrome Extensions https://blackbricktraining.co.uk/blog/best-chrome-extensions/ https://blackbricktraining.co.uk/blog/best-chrome-extensions/#respond Wed, 24 Jul 2019 18:05:38 +0000 http://blackbricktraining.co.uk/?p=15136 As we all know, Google Chrome is the most used web browser in the world. Google Chrome has in incredible web store full of extensions and themes that you can install into google chrome to re design your experience and help with productivity. We have carefully gathered a list of what we think are the […]

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As we all know, Google Chrome is the most used web browser in the world. Google Chrome has in incredible web store full of extensions and themes that you can install into google chrome to re design your experience and help with productivity.

We have carefully gathered a list of what we think are the 10 best Google Chrome extensions for developers, designers or just every day users.

Bear in mind the list is in no particular order and every single extension in this list is brilliant in its own way & they are all very useful.

Check out our last post here.

Here are the 10 Best Google Chrome Extensions:

Gyazo – Grab any image on the web and share it instantly

Gyazo for Chrome is an easy-to-use extension that lets you capture anything in your browser then share it instantly and keep a visual bookmark.

Use it to capture a specific image, page element, free selection, or entire web page in only 2 clicks.

You can also get instant previews of all Gyazo links posted online simply by hovering with your mouse.

When it’s this easy you can have more fun saving, sharing, and bookmarking anything you see.

Buffer – Schedule posts to your social media pages (Twitter, Facebook, LinkedIn, etc)

Buffer is the best way to share great content to Twitter, Facebook and LinkedIn from anywhere on the web, with just one click.

This tool gives you a better way to manage social media for your business.

Buffer makes it easy to manage your business’s social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

With the Buffer Chrome extension you can easily start sharing via Buffer with a single click. Buffer allows you schedule your posting to Facebook, Instagram, Twitter, Linkedin and Google+.

Honey – Never search for coupon codes again

Automatically find and apply coupon codes when you shop online!

Stop searching for coupon codes and sales.

Click on the Honey button during checkout and Honey will automatically apply coupon codes to your shopping cart.

On Amazon discover the best time to buy with price history charts and alerts when your favorite products are on sale.

Speedtest by Ookla

Take a Speedtest directly from your toolbar to quickly test your internet performance without interruption.

Take a Speedtest directly from your Google Chrome toolbar to quickly test your internet performance without interruption.

Measure how fast the pages you visit load with Web Speed.

Features:

– Get your ping, download, and upload speeds within seconds

– Measure how fast websites load

Grammarly 

Grammarly will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful.

The extension will scan your text and let you know if you have any spelling, grammar or punctuation mistakes.

Adding Grammarly to Chrome means that your spelling and grammar will be vetted on Gmail, Facebook, Twitter, LinkedIn, Tumblr, and nearly everywhere else you write on the web

ColorZilla – Eyedropper, Color Picker, Gradient Generator

Advanced Eyedropper, Color Picker, Gradient Generator and other colorful goodies

ColorZilla, one of the most popular Firefox developer extensions with over 5 million downloads is finally available for Chrome!

With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. And it can do so much more…

Keywords Everywhere – Keyword Tool

Free Keyword search volume for 15+ websites like Google Analytics, Google Search Console, Moz, Majestic, YouTube, Amazon & more

The Keywords Everywhere extension is a free SEO keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites.

This tool saves you the hassle of copying data from various websites and using the google adwords keyword planner to see relevant search volume and cpc data.

Stylish – Custom Themes For Any Website

Customise any website to your color scheme in 1 click, thousands of user styles with beautiful themes, skins & free backgrounds.

Stylish lets you style the web according to your personal taste.

  • Give Reddit a dark mode, use minimalist Facebook themes, or change the look of Google, Twitter and any of your favourite sites
  • Customise website backgrounds, color schemes, YouTube skins, fonts and even animations
  • Easily disable, enable, edit or delete any of your installed styles (themes)
  • Create your own user styles (themes) using Stylish’s CSS editor, and share it with millions of Stylish users

Pablo – Engaging Social Images In 30 Seconds

Pablo is the simplest way to create beautiful images that fit every social network perfectly.

Create images with the perfect size and format for Twitter, Facebook, Instagram, and even Pinterest.

Typography, font sizes and formatting options make everyone a designer! Pablo designers have created more than 500,000 images!

Dimensions – A Tool For Designers To Measure Screen Dimensions

This extension measures the dimensions from your mouse pointer up/down and left/right until it hits a border. So if you want to measure distances between elements on a website this is perfect. It doesn’t really work with images because there the colors change a lot pixel to pixel.

And that rounds the list up. I hope you learned something from reading this post. If there is an extension that you think should be on this list, please leave a comment below.

If you liked these 10 Google Chrome Extensions, please share the post.

What do you think about this list? Is there a extension here that you are going to start using?

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20 Must Have WordPress Plugins https://blackbricktraining.co.uk/blog/must-have-wordpress-plugins/ https://blackbricktraining.co.uk/blog/must-have-wordpress-plugins/#respond Mon, 22 Jul 2019 15:20:17 +0000 http://blackbricktraining.co.uk/?p=15082 To help save you time when you are building your WordPress website, we have put together a list of 20 must have WordPress plugins for blogs, eCommerce & business websites. These plugins cover a wide range of abilities and functionalities from contact form plugins to SEO plugins. The list is in no particular order as […]

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To help save you time when you are building your WordPress website, we have put together a list of 20 must have WordPress plugins for blogs, eCommerce & business websites.

These plugins cover a wide range of abilities and functionalities from contact form plugins to SEO plugins. The list is in no particular order as all of these plugins are incredibly useful and helpful when you are building your website.

As there are thousands of different plugins available for WordPress we thought that a simple list of 20 must have WordPress plugins would be very helpful for anyone that is using WordPress to build their website.

Check out our last post here.

Yoast SEO

Yoast SEO

Yoast SEO is the best WordPress plugin available for SEO as it covers everything that you need in order to rank higher look better in search engines, It is also very easy to use and has an incredible free plan.

WPS Hide Login

WPS Hide Login is on the list as it is boosts your WordPress website’s security by changing the location of the login page for admins so that it is not just the default /wp-admin, you can even choose exactly what you want it to be.

For example, you could have: www.yourwebsite.com/adminaccess or anything else of your choice so that potential hackers do not know the location of your login page and subsequently have a harder time trying to hack into your website.

Contact Form 7

This free plugin allows you to easily create contact forms and then embed them into your website.

Take a look here to see more information on how to use Contact Form 7 and what the plugin is used for.

WooCommerce

This is the number one WordPress E-commerce plugin, it covers everything that you can think of and turns your WordPress website into a full blown E-commerce store.

A few features include; Easy integration, Coupons, Payment gateways, Currency options, Product management, Geo-location enabled taxes and many more.

If you want to create an E-commerce store with WordPress then WooCommerce is the plugin you will require.

Imagify

The Imagify plugin allows you to compress & optimize the images on your WordPress website in order to make the images have smaller file sizes so that your website loads faster.

Popups by OptinMonster – Best WordPress Lead Generation Plugin

OptinMonster helps you to grow your email list with high converting popup forms.

The plugin includes a drag’n’drop builder, mobile friendly forms, custom success message option, multiple form designs and more. View the full list of features here.

Jetpack

Jetpack is the go to WordPress security plugin that also has a hassle-free design and some marketing features.

The Jetpack security features include; brute force attack protection, spam filtering, downtime Monitoring, site backups, optional two-factor authentication, malware scanning, records of every change & update to your WordPress website.

The Jetpack marketing features include; site statistics, analytics, automated social media posting & scheduling, page optimization for faster loading, simple PayPal payment buttons and more.

Google XML Sitemaps

This plugin makes it easy for you to create special XML sitemaps that will help search engines like Google, Bing & Yahoo to index your website.

What the sitemap does it make it easier for the search engine’s crawlers see the structure of your website and retrieve it efficiently.

It is a free plugin and it is quick and simple to setup if you follow the instructions that it gives you.

Broken Link Checker

The Broken Link Checker plugin constantly monitors your WordPress website for broken links and notifies you if it finds any.

It’s monitoring capabilities include; links in posts, pages, comments & missing images.

The plugin can notify you via the WordPress dashboard or by email.

Ad Inserter

With this free to use plugin, you can insert ads into your website.

It supports Google Adsense, Amazon Native Shopping Ads, Media.net ads and more.

As well as that, it has an incredible amount of features that let you place ads pretty much anywhere on your site!

CSS Hero

CSS Hero is in my opinion the best WordPress plugin that allows you to easily customise the design of your website.

It has a very easy to understand interface, however it is not a free plugin and depending on the plan that you purchase it starts at $19 / year.

Disqus

Disqus is an alternative comment system for your blog.

It has many great features, including a clean design, an option for readers to subscribe to your blog, social login, social sharing, a response system and many more!

It is free but has a paid plan that allows you to use more features.

 

Crisp Live Chat

Crisp is the cleanest live chat solution for your website.

Not much more is needed to be said other than this … If you want to add a live chat platform to your website then Crisp is the one for you!

Google Authenticator

The Google Authenticator is something that you should have seen a lot of by now if you use 2FA (2 Factor Authentication) for added security on other websites and programs.

Now with this plugin you can add highly secure 2FA to the admin area of your WordPress website, this means only someone with access to your mobile phone can log in your sites admin page.

Google Analytics Dashboard by MonsterInsights

This awesome plugin made by MonsterInsights lets you view the Google Analytics data within the admin dashboard on your WordPress website so that you don’t have to open Google Analytics separately.

Shared Counts

Shared Counts is a free plugin that creates stylish social sharing buttons that also include counters showing how many times a page / product / post has been shared.

This plugin is also GDPR Compliant as it does not use cookies, tracking scripts, or store any user data.

Insert Headers & Footers

This free plugin is great for if you need to quickly insert code into the header or footer of your website without having to edit any theme files.

It is particularly handy if you need to add tracking code for things like; Google Analytics, Facebook Pixel or even if you just want to add custom CSS.

Classic Editor

This plugin brings back the Classic Editor that was the official editor for WordPress until a recent update where they changed the editor completely.

This plugin puts the editor back how it used to be. It is also fully supported & maintained by WordPress until 2022, that is also likely to be extended so there is nothing to worry about.

Really Simple SSL

This super simple plugin automatically detects your SSL certificate and configures your website to run over https.

All in One SEO Pack

This plugin will make optimizing your website easy and straight forward. If you are new to SEO, this plugin will be perfect for you.

Honourable Mentions:

Conclusion:

If you decide to use any of these plugins, be sure to let me know which one and whether or not you liked it.

And that rounds the list up. I hope you learned something from reading this post.

If there is a plugin that you think should be on this list, please leave a comment below.

If you liked these 20 Must Have WordPress Plugins, please share the post.

What do you think about this list? Is there a plugin here that you are going to start using?

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